Submitting hundreds of CVs but never hearing back? The problem may not be your skills — it could be your CV. Today, most companies use Applicant Tracking Systems (ATS) to filter candidates before a recruiter even looks at your application. If your CV isn’t ATS-friendly, it may never reach human eyes.

So, what makes a CV ATS-compliant?

1. Use Standard Formatting

ATS software struggles with overly creative designs. Complex tables, graphics, or multiple columns can confuse the system. Stick to simple, clean layouts with clear headings like Work Experience, Education, Skills, and Certifications.

2. Optimize with Keywords

ATS scans your CV for job-specific keywords. If you don’t include terms from the job description, your application may be filtered out. Tailor your CV for each role by weaving in relevant skills, job titles, and industry terms.

3. Avoid Fancy Fonts and Images

Logos, icons, and unusual fonts might look attractive but are unreadable to most ATS programs. Use professional fonts like Arial, Calibri, or Times New Roman. Keep it text-based.

4. Use Standard Job Titles

If you’ve held a role with a unique internal title (e.g., “Customer Success Ninja”), replace it with a standard title (“Customer Service Representative”). ATS software may not recognize unusual phrasing.

5. Highlight Achievements, Not Just Duties

Recruiters look for impact. Instead of writing “Responsible for sales,” say “Increased sales revenue by 25% in 6 months.” Use numbers and measurable results where possible.

6. Save in the Right Format

Most ATS systems prefer Word (.docx) files, though some accept PDFs. Always check the job posting for file format instructions before submitting.

7. Keep It Relevant

ATS ranks your CV based on relevance. Avoid cluttering it with outdated experience or unrelated details. Focus on the most recent 10–15 years of work history and skills aligned with the job. Bottom Line
An ATS-compliant CV increases your chances of passing the first screening stage and landing an interview. It’s not just about listing your experience — it’s about presenting it in a way both machines and recruiters can understand.

At Dynamic Writing Services-Kenya (DWSK), we create professional, ATS-friendly CVs that help you stand out in today’s competitive job market. Don’t let software filter out your potential — let us write you a CV that works.

Call: +254707803167

WhatsApp: +254774730172
Visit: www.dynamicwritingservices.com